The long skirtDonna

Black

Open letter to anti-stretch

“I hate stretch jeans!

...And it was from there that we imagined Donna stretch jeans .

A college flashback is necessary: ​​after 2 years of 6th A and 5th A in “rigid” blue jeans, a Levi's made in USA associated all year round with navy blue Converse - stretch has arrived in my life, and in that thousands of teenage girls swept away by the Cimarron wave.

I had a black one, a burgundy one, a pink one. They were the perfect combo with my tight, glittery pink long-sleeved t-shirts from Morgan de toi, my little Pimkie tops, my dreaded (fake) Pataugas with a cream white heel from La Halle Aux Chaussures and my Agatha “stone disc on link” pendants. made of leather ". And once again I apologize to the great gods of good taste: I am not proud of this period, from which I will emerge through skateboarding, extra large overalls and Caterpillar atmosphere. Go figure.”

How is this stretch denim more conscious than others?

The Donna material is not made partly of elastane like most stretch jeans but is made of 96% GOTS organic cotton and 4% Coreva™.
Coreva™ is an innovation developed by our denim partner (the same as for Brenda jeans), it is the very first 100% biodegradable and compostable stretch technology in the world. Coreva™ stretch yarn is made from organic cotton wrapped around a core of GOTS-certified natural gum, itself extracted from trees found in Thailand and Malaysia.
Its manufacturing process uses 100% renewable energy and does not involve any chemical components dangerous to the environment or health. Once manufactured, Coreva™ stretch denim fabric has the same elastic properties as elastane but does not contain any plastic material and above all, it is 100% biodegradable and compostable.
Tests carried out by our partner show that Coreva™ stretch denim decomposes in less than 6 months without releasing toxic materials, plastics or microplastics and the compost it generates has fertilizing effects for the soil. It is therefore an innovation designed over the entire life cycle of the fiber, in a circular manner.