June 21, 2017: online release of the first Willie® bio-recycled jersey t-shirt, available for pre-order, eco-designed, inspired by thick vintage t-shirts from the 80s.

2017-2018 : Patine sells at Colette, miniaturizes his best-selling t-shirt for Bonton and develops the sweatshirt material, Marty®, “reverse-engineering” a beloved vintage sweatshirt.

2019-2020 : First corner at Galeries Lafayette Haussmann and 6-meter window display “teenager's room, 1996” for “Changeons de Mode”. Release of Brenda denim, without new cotton, then of the Tony shirt. Winners of the Talents mentoring program of the Fashion and Ready-to-Wear Federation.

2021-2022: Pop-up at Merci then permanent corner at the Re-Store of Galeries Lafayette. Patine becomes a participatory and community brand in 2021 with its first community fundraising on the Lita platform: customers then become shareholders of the brand. Patine officially becomes a Mission-Based Company. Presentation of the Taffy capsule, the 3in1 prom dress in recycled taffeta and first pre-order of the Donna, the stretch jeans without elastane.

Patine is fully committed to creating a new brand formula and offers the right mix of quality, responsibility and utilitarian cool. Its “short card” wardrobe is 100% compatible with ecological and civic challenges. Its pieces are inspired by 80's and 90's vintage as much for their style as for their quality through the affection we have for them. So much so that the quality of Patine's wardrobe is the promise of basic wardrobe clothes to love for a long time. At a time when it is urgent to buy less, the brand offers ready-to-wear: Rewear is the new cool.

A pioneer in responsible fashion, Patine is constantly moving to stay at the forefront: the brand draws on the past and its readings to offer the creation, production and distribution solutions of tomorrow and is committed to staying at the forefront of less impact. Patine creates beautiful, useful and pleasant things for a long time, seeks out the best ingredients and partners and fights against planned obsolescence of clothing. The brand measures the life cycle of its clothing and measures this footprint to better reduce it.

No seasons, low stock, preorders, iconics & drops. Patine produces clothes in reasonable quantities: most often in pre-order in order to limit both overproduction and overconsumption.

In this way, Patine not only offers a new brand model but also new consumption habits.

The objective? To produce differently to consume differently.

Patina Qualität : the brand develops a catalog of proprietary materials with conscientious sourcing, meticulous production and respecting strict specifications. The brand prides itself - rightly - on local production.

Empowerment: Patine has opened its capital to its customers through a crowdfunding campaign. Its customers are now shareholders. In addition, the share of women shareholders is 3% in France, while 70% of them are shareholders of the brand. Patine is now certified as a mission-driven company and has officially set itself the goal of: “Making possible and proposing a new brand model that reconciles fashion desires, humans and nature.”

Where to find us: Patine is a digital brand, but we love to collaborate and build relationships. Ephemeral presences (Feu Colette,
Bonton, Merci...), exclusive capsules... Patine is present at the REstore space of Galeries Lafayette Haussmann.
We love original and meaningful collaboration projects (Emilie Albertini, Wild & The Moon, event rental of our Prom Dress with GetPrête...). We have a lot of ideas for collaborations and projects, if you also have a desire, do not hesitate to share it with us!