Delivery is free from 250€. Delivery is free from 250€.
Welcome to the top of your drawer pile, the clothes you'll still want to wear in 2037. We're creating with you a new brand model, somewhere between the nostalgia for the carefree 80s and the utopia of a future where we'll have curbed global warming.
Your basket ( 0 )
Delivery and shipping times
Delivery in 2 to 5 days maximum, excluding shipping details on the product. In-store pickup available at checkout.
If you have any doubts, write to us!
Patine's mission: To make possible and offer a new brand model that reconciles fashion desires, humans and nature.
We explain to you why we did it, what it means, why it seems necessary to us for any company that wants to be responsible...and why it is not enough in itself to be a responsible company :)
This article, designed as a mini guide, could be useful to entrepreneurs and future entrepreneurs. entrepreneurs who are planning to change their lives this summer. Perhaps also to young brands under construction, to our 531 shareholder-clients, or to employees looking for a zero bullshit job….Happy reading dear!
•What does “mission-based company” mean?
This is a very recent French legal system. It was introduced by the PACTE law in 2019, which allows companies that put their development at the service of a social and/or environmental mission to publicly affirm their commitments. In June 2022, there are around 650 mission-driven companies in France...out of 3.82 million companies in total#happyfew.
Clearly, this adds fortunately useful constraints :) There are 3 legal obligations:
• the purpose of the company must be clearly defined and included in the statutes,
• associate objectives in terms of environmental and/or social impact
• set up a mission committee to ensure that they are always a priority.
At Patine, our reason for being“make possible and propose a new brand model that reconciles fashion desires, humans and nature”is therefore officially included in our company statutes alongside the four environmental and social objectives associated with this mission. Our mission committee meets twice a year to 1/ determine the annual objectives in line with our mission and define the indicators to follow and 2/ evaluate the achievement of these objectives. This committee is made up of 5 members external to Patine and one employee (Lucie, our finance, operations and CSR manager).
We don't have any magic instructions, however we advise you to take several weeks for this step. We have formalized 5 principles by learning from our own experience.
• Take several days to write down, even in a haphazard way, why we do things, what makes you tick, how we want to be useful. This will serve as the basis for a more organized workshop afterwards to build the mission.
• The founder(s) of a committed brand carry out the mission organically. But by working on the formal mission with the whole team, we take it further
• List all the environmental and social actions already accomplished, then isolate those that had the most impact and meaning for the team members. If you have already done a carbon assessment, this will also help you prioritize and give an objective value to your actions.
• Once the mission has been written, pass “quality tests” on it. A reason for being must be robust, we explain this point just below.
• Do not hesitate to be accompanied. We collaborated with our friend Thibaut Ledunois from Studio d'impact ethiwork, impact studio. He knew us well, pushed us to our limits.
Our first mission committee just took place in April 2022 and notably highlighted the importance of having targeted and achievable objectives. Here they are, as well as each time an associated example of concrete action, the idea being to be as concrete as possible:
Our G5 Patina is made up of figures from various professional backgrounds. This committee is therefore made up of plural, interdisciplinary skills bringing all their expertise: ready-to-wear, eco-responsibility, food, logistics, impact, and sustainable development. Among them we count our queen of eating well Delphine Plisson fromMaison Plisson, Emmanuel Giraud of the adapted companyASAR Development, Thibaut Ledunois our favorite fashion activist, dear Priscilla JOKHOO who takes care of us, and Marie-Anne Vincent VP atsweep, expert in green finance.
PATINE Paris was created in 2017 to offer a new brand model: we do not simply want to “take into account” environmental and social objectives, they are intrinsically part of our model. We didn't wait to be a company with a mission to create a company and clothing that respected social and environmental criteria. However, it seemed important to us to formalize this mission using the legal tools at our disposal for 3 reasons:
No. B CorpB Lab Franceis an international label for which a certain number of criteria must be met before obtaining certification, while “Mission-based company” is a legal system. Besides, after a year of work, we have also completed our B Corp file and are awaiting our accreditation.#fingerscrossed. As with our status as a mission-driven company, we are happy that there are frameworks to advance the environmental and social commitments of companies, but it is far from sufficient. So, we continue to innovate, to be demanding at each stage of the production chain and in each department of our company. We can always do better. If you are an entrepreneur and this article has made you want to become a mission-driven company and you have any questions, write to us, hello@patine.fr!
See you at the end of September to present our CSR report in which you will find, in particular, our Scope 3 carbon footprint with key figures and data. To receive it and follow the Patine project, you cansubscribe to our emailshere, and findour wardrobe of essentials this way:)
ps: to find out more, we made a podcast withFrench Federation of Women's Ready-to-wearAdeline Dargent and Chloé CohenNew modeland of course Thibaut Ledunoisethiwork, impact studioto tell our adventure, you canlisten to it here.
Have a nice summer club Patine, xoxo
Team Patina