Because wool firstly poses a problem in animal breeding: the overwhelming majority of specialized farms are located in Asia, Australia and New Zealand. Much too far for the carbon footprint we want to leave, not local enough, and operating conditions too obscure. Then, the carbon emissions linked to the manufacture of a sweater which are far too high due to intensive breeding, and which thus causes the impoverishment of the soil. This is without mentioning the issues of animal abuse, which are often difficult to trace because the wool passes through numerous intermediaries from the breeding stage, shearing, cleaning, carding, spinning, dyeing, lifting, etc. All these operations are managed by companies. different and located throughout the world.
In short, making a beautiful sweater that does the least possible harm to the planet is very complicated. After a lot of research, meetings and late nights in front of tables of "pros and cons", we made the choice in 2018 to develop a recycled wool sweater project knitted locally to limit its footprint as much as possible. A profitable choice in terms of CO2 savings but extremely complicated to develop!
Only the mesh (Patina) suits me
We thought we could achieve it in 2019 with recycled cashmere which looked sublime but did not pass our quality tests. The yarn wasn't finished enough and the sweater was aging too quickly. Ecology cannot function without quality, since the real clothes are the ones we keep. We had to start all over again.
In 2023, we finally released the Wooly!